Wednesday, July 23

Drug commercials

I watched one hour of news tonight. First ABC's World News, then NBC's Nightly News. Here's the commercial breakdown:



ABC commercial break 1
Transitions glasses
Aleve
mytimetoquit.com
The oil and natural gas industry
Dulcolax

ABC commercial break 2
Aveeno skin cream
Levitra
T. Boone Pickens' energy plan
Rogaine
World News

[World News had a story about a new prostate cancer drug at this point.]

ABC commercial break 3
Class action lawsuit settlement about dangerous insulation
Purina cat chow
Edward Jones investments
Clairol hair products
Centrum Cardio
Hopkins (the ABC miniseries)
Good Morning America
NBC commercial break 1
Pepcid AC
Spiriva
The oil and natural gas industry

NBC commercial break 2
Breathe Right strips (a Brand Power spot)
Smucker's
Aveeno skin cream
Lincoln's MK series of vehicles
Glucerna
Gas-X
Today Show
Nightly News
DTVanswers.com

NBC commercial break 3
Lyrica
Visine advanced relief
Levitra
Rogaine
MSNBC's 2008 election coverage
Quick numbers: There were 17 commercials in each half hour show. ABC was fairly balanced (5-5-7) and NBC was not (3-9-5). Four commercials that appeared during ABC's news also appeared during NBC's. Most interesting, eleven out of the ABC commercials had something to do with health (counting borderline cases like skin care products). Ten of the NBC commercials did.

0 comments: