Every time someone goes to a (major) pharmacy, the drug they get and the prescriber's ZIP code get sent to a big database managed by a large, faceless corporation that has little contact with the general public. The drug companies by summaries of information from that database and sort doctors into three categories based on how hard they want their sales reps to go after those doctors for the next week/month/whatever. The more scripts the doctors in a given ZIP code write for a drug rep's product, the more money the rep makes.
0 comments:
Post a Comment